Beverage Alcohol Training (BAT)

By MASSPACK

Your Chance to Train Package Store Staff for Safe and Legal Alcohol Sales

The ABCC and Local Licensing Authorities have increased the scrutiny on how off-premises retailers of beer, wine & spirits operate their businesses. There are several reasons for the high burden placed upon local stores. Retailers who fail to follow outlined procedures and regulations can face severe criminal and civil penalties. These penalties could also cost store owners significant fines or their package store business. 

To protect your investment, MASSPACK provides Beverage Alcohol Training (BAT) and certification for beer, wine, and spirits store owners, managers and employees. The BAT course is like no other offered to off premises retailers in Massachusetts. BAT provides training in many very important areas that are specific to off premises retailers in Massachusetts. Examples include:

• Recognizing fake and altered ID's; 
• Handling intoxicated and problem customers;
• Preventing sales to legal customers who are buying for underage people; and  
• Alcohol transportation and delivery

It is repeatedly proven that stores who offer BAT to their employees are less likely to engage in illegal sales than stores that do not train their staff. Each BAT seminar, whether in-person or live virtual, provides in-depth coverage on relevant subjects with ample time for student interaction. MASSPACK offers VIRTUAL BAT classes throughout the year. Dates and locations for the next series of BAT seminars are posted (see below). In person trainings are arranged by appointment.

You can also get BAT certified using the NEW on demand training and certification portal by MASSPACK available at www.BATbyMASSPACK.org. Registering for the online class is easy. The class is then taken on demand at your pace. Upon completion of the online course and final assessment you download or print your certification certificate/ 

Whether taking BAT in-person, Live Virtual or on demand, the three-year certification awarded to participants satisfies the requirements of local authorities across Massachusetts. BAT certification may also save your store(s) a great deal of money on liability insurance.